Sweet Dreams: The Green & Black’s Story

Building a global ethical brand – and lessons learned along the way

In the age of digital, there are still many fundamentals that businesses have to get right in order to be successful. Sharing the rollercoaster story of how Green & Black’s grew into a £100 million a year brand – and with insights from her new ventures – Jo Fairley sets out a blueprint for a creating a brilliant business in a fast-changing world.