Is KPMG in danger of “brand dilution and reputational risk”?

KPMG recently invested £40 million to create subscription-based accountancy software aimed at small businesses, going head to head with high-street accountants and mid-tier accountancy firms that focus predominantly on the SME market.

The software signals KPMG’s intent to aggressively grow its mid-market business, traditionally a stronghold of smaller firms such as Grant Thornton, BDO and Baker Tilly.

We spoke to partners from five accountancy firms to get their opinions on KPMG’s move…



Tony Price of PWC

Colin Jones of UHY Hacker Young

Elaine Clark of

Guy Rigby of Smith & Williamson

Martin Jones of Kingly Brookes