Is KPMG in danger of “brand dilution and reputational risk”?

KPMG recently invested £40 million to create subscription-based accountancy software aimed at small businesses, going head to head with high-street accountants and mid-tier accountancy firms that focus predominantly on the SME market.

The software signals KPMG’s intent to aggressively grow its mid-market business, traditionally a stronghold of smaller firms such as Grant Thornton, BDO and Baker Tilly.

We spoke to partners from five accountancy firms to get their opinions on KPMG’s move…

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Contributors 

Tony Price of PWC

Colin Jones of UHY Hacker Young

Elaine Clark of Cheapaccounting.co.uk

Guy Rigby of Smith & Williamson

Martin Jones of Kingly Brookes