There is a lot of noise out there… Everyone badges themselves as an ‘expert’. Everyone calls themselves a ‘leading firm’. Everyone claims that they are a ‘trusted advisor’. This means that, in order to stand out, you have to produce a unique identity, a distinctive message and compelling content – both for you and for your firm. And, in today’s knowledge economy, where anyone can google anything, your online ‘brand’ has never been more important. You’ve got to get it right. It has to be authentic, infectious and memorable.
Everyone has a story to tell and a message to broadcast. We will help you to capture and articulate who you are and what you do in a way that will captivate your chosen audience.
CLIC is famous for producing content of the highest quality. Just take a look at our articles! We know the importance of not regurgitating the same tired old clichés and corporate ‘guff’ used all too frequently in businesses and in professional services firms. Whether you need to re-write your website, produce new material to build your own personal brand or create vibrant content for your firm that ensures that your promotional literature stands out from the rest, our team of writers can help you by generating innovative content that fires the imagination and supports your ambitions.
- Producing original blogs, articles and thought leadership papers
- Shaping content to launch a new sector/specialism or to rejuvenate your firm’s brand
- Writing original copy for websites, mail shots, email campaigns and other marketing collateral
We would love to discuss your requirements and the various options that are available, so please don’t hesitate to contact us on 020 7965 7466 or email firstname.lastname@example.org.
We look forward to working with you!
Messaging | FRP Advisory
To produce a series of blogs to raise the profile of the business and key regional partners.
Prepared, wrote and shared blog content to raise the profile of key selected regional partners.
What they said
“They understood what we wanted to achieve and formulated our thoughts into a clear, distinctive and coherent message which, as well as informing our clients, has also supported embedding our brand.”
Jason D Baker – Partner
Messaging | Gerald Edelman
To create a new identity for the firm. To get to the heart of who they are and what makes them stand out.
We ran a number of messaging and brand identity sessions. We wrote content for their website, gave advice on brand visuals and launched their new brand to market.
What they said
The team really helped us to clarify the positioning of our brand. John and Charlotte always have the firm’s best interests at heart and were able to quickly forge strong relationships with members of the firm. They are simply genuine and fun people to work with, who are dedicated to the cause and passionate about the work they do.
Richard Kleiner – CEO, Gerald Edelman
Content | Knights PLC
To capture the personality and uniqueness of the firm in a series of blogs and articles.
We created a number of engaging content pieces that secured 1000s of views and 1000s of shares. These pieces raised the firm’s profile and directly helped to increase the number of people applying for roles within the business.
What they said
The articles that CLIC write for us are fantastic and capture what we stand for with total clarity. People I interview often comment that the articles have helped them to understand our unique culture and have encouraged them to want join our business.
David Beech – CEO, Knights Plc
MESSAGING | FRP ADVISORY
To create a brand new firm wide message and identity that would better reflect who they are articulate why clients should work with them.
We created a new compelling message, established a new tone of voice and produced content for every page of their new website. We also launched their new visual identity which has been embraced across the business. We are now working with them on an ongoing basis on firm branding, event management, and producing various marketing materials.
What they said
I always knew what I was looking for. To help FRP to communicate what we do. But I had never met the right people, it was like such people didn’t exist. One day I met BDLN and immediately knew that they were just what we needed. It was the first time I had heard someone make sense, and relate to business in a way that we weren’t able to articulate. The BDLN has impressed us with their passion and perseverance, always finding solutions that everybody buys into. We would have no hesitation is recommending BDLN to any business looking to revitalise its message and communications.
Jason D. Baker, Partner, FRP Advisory