Testimonials

The brief

To capture the personality and uniqueness of the firm in a series of blogs and articles.

The outcome

We created a number of engaging content pieces that secured 1000s of views and 1000s of shares. These pieces raised the firm’s profile and directly helped to increase the number of people applying for roles within the business.

What they said

The articles that CLIC write for us are fantastic and capture what we stand for with total clarity. People I interview often comment that the articles have helped them to understand our unique culture and have encouraged them to want join our business.
David Beech – CEO, Knights Plc

The brief

To design a training session to help their restaurant managers win more business, motivate and inspire their people and build their brands.

The outcome

We developed and ran four hour training session. This included sessions on digital BD, personal branding and communication.

What they said

“John Maffioli is the best trainer I have ever had! Afterwards I felt like he was part of the company. Not only did all the Sales Managers leave the day buzzing with excitement! I did too and the day wasn’t even for me! What I liked the most about John was he went into so much depth to understand the company and our values to ensure a personalised training day. I would highly recommend him and CLIC!”
Jenny Fisher​, Head of Brand Business Development, The New World Trading Company

The brief

To design, implement and manage an events programme to help build new relationships and win new clients.

The outcome

We designed a programme of events throughout the year which focussed on hosting a number of exclusive relationships dinners. We managed the full event and invite process, ensuring that the guest list consisted of only ‘dream’ contacts and that they all had a thoroughly wonderful experience. These events have created hundreds of new relationships and have achieved an impressive ROI.

What they said

“They led us through the whole process from finding an incredible speaker through to filling the event with a guest list to ‘die for’. Having exceeded all our expectations, we can’t wait to work with them on the next event.”
Natasa Williams, Partner, Vestrawealth

The brief

To produce a series of blogs to raise the profile of the business and key regional partners.

The outcome

Prepared, wrote and shared blog content to raise the profile of key selected regional partners.

What they said

“They understood what we wanted to achieve and formulated our thoughts into a clear, distinctive and coherent message which, as well as informing our clients, has also supported embedding our brand.”
Jason D Baker – Partner

The brief

To create a brand new firm wide message and identity that would better reflect who they are articulate why clients should work with them.

The outcome

We created a new compelling message, established a new tone of voice and produced content for every page of their new website. We also launched their new visual identity which has been embraced across the business. We are now working with them on an ongoing basis on firm branding, event management, and producing various marketing materials.

What they said

I always knew what I was looking for. To help FRP to communicate what we do. But I had never met the right people, it was like such people didn’t exist. One day I met BDLN and immediately knew that they were just what we needed. It was the first time I had heard someone make sense, and relate to business in a way that we weren’t able to articulate. The BDLN has impressed us with their passion and perseverance, always finding solutions that everybody buys into. We would have no hesitation is recommending BDLN to any business looking to revitalise its message and communications.
Jason D. Baker, Partner, FRP Advisory

The brief

To create a new identity for the firm. To get to the heart of who they are and what makes them stand out.

The outcome

We ran a number of messaging and brand identity sessions. We wrote content for their website, gave advice on brand visuals and launched their new brand to market.

What they said

CLIC really helped us to clarify the positioning of our brand. John and Charlotte always have the firm’s best interests at heart and were able to quickly forge strong relationships with members of the firm. They are simply genuine and fun people to work with, who are dedicated to the cause and passionate about the work they do.
Richard Kleiner – CEO, Gerald Edelman

The brief

To provide a keynote session at Weightmans’ national conference to motivate and inspire all the firm’s partners.

The outcome

Prepared and delivered a bespoke keynote on how to stand out in a crowded market and create a unique and compelling personal brand. This included specific sessions on the confidence and tools needed to win new business.

What they said

“John Maffioli spoke to over 160 Weightmans LLP Partners at our national gathering and delivered a thoroughly entertaining, passionate and convincing session covering all aspects of client development. In particular, how to stand out in a busy legal market, to work together with passion and enthusiasm using the many tools he outlined so as to differentiate ourselves in the market. It was an exceptional and highly memorable session.”
Tim Lang, Partner, Weightmans LLP

The brief

To train two groups of partners and two groups of managers and associates for 18 months. To develop their business development, communication and pitching skills.

The outcome

We developed a training programme which focussed on leadership, commerciality and business development. The programme consisted of a combination of seminars, workshops and interactive sessions that were all designed to challenge and stretch the group to realise their potential.

What they said

“CLIC’s training has been life changing for our people. Their focus on attitude and their relentless drive to make everyone the best version of themselves is transformational.”
Zoë Paradine, National Marketing & BD Director, UHY Hacker Young

The brief

To conduct a staff ‘interview’ project to obtain detailed feedback from all members of the firm about what life at Raffingers is like. To understand what people love about the firm and to uncover any areas for improvement.

The outcome

We conducted face to face anonymous ‘interviews’ with all 70 members of the team. We collated all responses and provided a detailed and comprehensive report outlining the key findings as well as a list of recommendations. We presented these findings to the partners and the wider team at various board meetings and away days. We now work on an ongoing basis with the firm. We facilitate their annual Partners Strategy Sessions and we design and run their team away days.

The brief

To lead the firm’s sales and marketing function and sit on the business’ Executive Team. To design and execute the strategy for branding, content, CRM, business development, sales and client experience.

The outcome

Led all sales and marketing initiatives and a team of 15. We refocussed efforts and drove activity to refresh the brand and win new business. Launched CP Talks, to raise the business’ profile within the entrepreneurial community.

What they said

The guys at CLIC are epic. They have transformed and continue to drive key parts of our business and we couldn’t imagine working without them.
Ade Cheatham – CEO, PKF Cooper Parry

The brief

The 7^th largest international accountancy network approached us to design, organise, facilitate and co-ordinate their inaugural two day international partners conference.

The outcome

We worked closely with them to understand their requirements for this event. We researched and booked the conference venue and accommodation. We designed the two day agenda, acted as MC for the event and delivered a number of keynote and panel sessions. Our team also acted as event managers and co-ordinators throughout the two days to ensure smooth running of all elements, including the day conference, the evening activities and post conference social activities.

What they said

They designed, organised and ran our two day international conference. They were an absolute pleasure to work with; everything ran perfectly, every little detail had been thought of and the event was a real triumph.
Phil Broadbery, CIO, PKF